- Scope : localization, increase game share in web market
- Product: casino game, slot
- What we did:
- Utilize KOL streamer (working & managing KOL to promote G Company games via livestreams)
- Handle merchandise/offline campaign for offline awareness (sticker on public transportations, giveaways on livestreams)
- Suggesting Tagline
- suggesting SEO friendly keywords
Scope: Localization and increasing game share in the web market
Product: G Company Slots
Objective:
We aimed to enhance the market presence of G Company products in Indonesia, focusing on increasing the share of web-based gameplay and competing effectively with dominant competitors.
Strategy:
- Utilizing Key Opinion Leaders (KOL) Streamers
- Approach: We collaborated with many Indonesian iGaming streamers to promote G Company games through livestreams.
- Execution: We managed and facilitated KOL streamers to showcase G Company slots and casino games on popular streaming platforms like YouTube and Facebook.
- Content: We created engaging, entertaining, and informative content to highlight game features, winning moments, and user interactions.
- Offline Campaign for Awareness
- Public Transport Advertising: We placed eye-catching stickers and advertisements on public transportation vehicles to increase offline visibility.
- Merchandise Giveaways: We conducted giveaways during livestreams, providing branded merchandise to viewers to enhance brand recall and engagement.
- We also suggested hashtags and SEO-Friendly Keywords
Suggested Local Hashtag:
#PalingGacor #JaminanWD
Suggested SEO-Friendly Keywords:
Slot Terpercaya, RTP Gacor, (G Company) Akun Demo, Etc.
Results:
- Market Share Growth: We achieved a 200% increase in market share within less than a year on one of the most popular gaming websites in Indonesia.
- Competitive Positioning: We successfully positioned G Company as the second go-to game provider in Indonesia, rivaling dominant competitors.
Detailed Analysis:
KOL Streamer Campaign:
- Selection of Influencers: We chose influencers with high engagement rates and significant followings within the target demographic. We prioritized streamers known for their expertise in casino games and slots.
- Engagement Metrics: We monitored viewer count, engagement rates (likes, comments, shares), and viewer retention during livestreams.
Offline Awareness Campaign:
- Public Transport Reach: Ads on buses and trains traversing high-traffic routes ensured maximum visibility. Our creative design and placement led to increased brand recognition and curiosity among commuters.
- Merchandise Impact: Giveaways during livestreams not only incentivized viewers to participate but also created a buzz around the brand. Branded items such as T-shirts, caps, and game vouchers were particularly popular.
Conclusion: Our localized digital marketing strategy, leveraging both online KOL streamers and offline campaigns, significantly boosted G Company’s market share and presence in Indonesia. By effectively engaging with the target audience and enhancing brand visibility, we made G Company products a preferred choice for online gamers, marking a substantial competitive achievement in the region.