Graph below shows the monthly member sign up and first time deposit on 2022 Period.

There is an average of 1.500 sign up with total of 20.000 new sign up member.

sign up and ftd

Scope: Enhancing localization and boosting traffic, sign-ups, and first-time deposits (FTDs).

Product: HappyLuck website

Objective:

Our goal was to enhance the localization of HappyLuck and significantly boost traffic, sign-ups, and first-time deposits (FTDs) from Indonesian users.

Our Winning Strategy:

1. In-Depth Marketing Analysis for Localization

  • Understanding User Preferences: We delved into what Indonesian users like and dislike, providing valuable insights that shaped our marketing strategy.

  • Optimizing Deposit Processes: We tested and suggested improvements to make the deposit process seamless and user-friendly.

  • Event Planning: We identified key promotion events to promote the website effectively.

  • Tailored Promotions: We created bonuses and promotions that resonated with Indonesian users.

     

2. Direct SMS Campaign

  • Targeted Outreach: We blasted SMS to a user database of over 5,000 users, driving immediate traffic and engagement with HappyLuck promotions.

     

3. Social Media and Community Engagement

  • Creating Buzz: We leveraged buzzers to share positive experiences on Facebook and Telegram, creating a buzz around HappyLuck.

  • Local Social Media Accounts: We established and managed Instagram and Facebook accounts to connect with the local audience directly.

     

4. Influencer Marketing

  • KOL Streamers: We partnered with popular YouTube influencers to promote HappyLuck games through engaging livestreams.

     

5. Paid Advertising

  • Enhanced Visibility: Our targeted Google and Meta ad campaigns boosted HappyLuck’s visibility and attracted new users.

     

6. SEO Optimization

  • Organic Growth: We optimized the website for search engines, driving organic traffic and increasing online presence.

Suggested SEO-Friendly Keywords:

  • Situs Online

  • Situs Online Terpercaya

  • Sweet Bonanza

  • Rtp Gacor


Impressive Results:

  • Social Media Impact: In just 7 months, we posted 129 feed contents on Instagram, gaining 1,885 organic followers.

  • High Conversion Rates: We achieved an impressive 60% sign-up to FTD conversion rate.


Detailed Analysis:

Marketing Analysis for Localization:

  • User Insights: We identified that Indonesian users prefer straightforward deposit methods and engaging promotions. Our recommendations led to more user-friendly deposit options and attractive event-based promotions.

  • Event Effectiveness: By understanding local events and holidays, we tailored promotions that resonated with the audience, increasing engagement and participation.


Direct SMS Campaign:

  • Targeted Outreach: Our SMS blasts directly reached over 5,000 users, providing immediate traffic boosts and increasing sign-up rates.


Social Media and Community Engagement:

  • Buzzers’ Role: Buzzers generated buzz and shared positive user experiences, fostering trust and curiosity among potential users in Facebook and Telegram communities.

  • Social Media Growth: Our local Instagram and Facebook accounts facilitated direct engagement, with consistent posting and user interaction driving organic growth.


Influencer Marketing:

  • KOL Streamers: Collaborating with YouTube influencers, we showcased HappyLuck games, driving traffic and increasing user registrations through entertaining and informative livestreams.


Paid Advertising:

  • Ad Campaigns: Our targeted ads on Google and Meta platforms significantly improved website visibility, attracting new users and increasing site visits.


SEO Optimization:

  • Enhanced Visibility: SEO efforts ensured that HappyLuck appeared prominently in search results, driving organic traffic and establishing a strong online presence.

Conclusion: Our comprehensive digital marketing strategy, combining localization efforts, direct user engagement, influencer marketing, and SEO, significantly boosted HappyLuck’s market presence in Indonesia. By tailoring our approach to the preferences and behaviors of the local audience, we achieved remarkable growth in traffic, sign-ups, and first-time deposits, solidifying HappyLuck as a top choice for online gaming in Indonesia.